Did you know, that your wedding dress could potentially be the most unsustainable garment that you will ever purchase? It may be difficult to believe, however this is an unfortunate reality that we collectively need to acknowledge. Many brides are spending thousands of pounds on a designer dress that they will only ever wear once, and this unfortunately is causing a huge amount of damage to our environment. The solution? Renting a preloved bridal gown could make a massive difference in making the bridal fashion industry more sustainable. as well as the environmental benefits, rental has enabled gowns created by the most prestigious designers to become much more accessible to brides who desire affordable luxury. If you think about it, it’s actually a very wonderful thing to re wear a preloved gown that another bride has spent some of the happiest moments of her life in. After your magical day, passing it on again will give the dress an opportunity to live a third life being worn by another lucky bride, as opposed to it living at the back of the attic gathering dust. Bridalwear boutiques very rarely offer a rental service currently, however, there is no need to worry because Tiaras & Tulle have selected three of the most notable and popular bridal rental companies and will be guiding you through each step of finding the dress of your dreams.
The first brand that we have discovered is a brand called Something Borrowed; a wonderful company which allows you to hire wedding dresses by a wide variety of designers. their ultimate goal is to provide a service for the more eco conscious generation. Their transparency regarding the economic benefits of renting a bridal gown as oppose to buying one makes them all the more inspirational.
You may be wondering, how exactly does this work? Well, Something Borrowed makes the process incredibly easy as you are able to try, borrow and return your worn dresses
completely hassle free by post. Therefore, this allows you to borrow with peace of mind knowing that you are playing your role in preventing dresses from being thrown away, going unused or worst case ending up in landfill.
Another incredible brand that offers a bridal rental service is Hurr Collective, a platform where you are able to rent virtually any fashion item you desire in the easiest way possible, and, of course, this does not exclude bridal gowns. Hurr Collective mainly offers more simple and contemporary bridal styles to rent, from brands such as Coast and Zimmerman, as well as the notorious Sanyukta Shrestha. The majority of gowns that they provide are designer pieces, but at a fraction of the retail price for rental as they believe everyone should have access to high-quality fashion. Overall, their aim is to change the behaviours of fashion- lovers everywhere, and what a perfect way to do so.
Last but certainly not least, an additional platform to consider looking at when searching for a preloved gown is By Rotation, the world's first social fashion rental app. CEO Eshita was inspired to create the app after witnessing first hand the detrimental affects of textile waste whilst she was on her honeymoon in India. By Rotation is amazing because it makes rental fashion seem much less formal as you are able to chat with people directly and build relationships, encouraging a more continuous commitment to rental. We highly recommend, because if you're saving the planet through renting instead of buying, why not make some friends along the way?
Overall, due to the increase in popularity of rental platforms, we can guarantee that you will be able to find the right fit for you, whilst feeling reassured that you are doing everything you can to contribute towards a more circular approach.
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